Marketing costs in Australia can vary widely based on business size, target audience, and marketing channels. Small businesses may spend a few hundred to a few thousand dollars per month on digital marketing (social media ads, Google ads), while larger businesses using traditional media (TV, radio, print) could spend tens of thousands to millions annually. Digital campaigns typically range from $1,000 to $10,000+ per month, with traditional ads costing significantly more.

The cost of selling a home is influenced by several factors, including the property's location, size, and condition. High-demand areas typically have higher selling costs due to agent fees, marketing expenses, and legal requirements.

The real estate agent's commission, typically 2-3% of the sale price, is a significant cost, along with advertising, staging, and professional photography if you choose to invest in marketing. If the home requires repairs or renovations to attract buyers, those expenses will also add to the overall cost. Other factors include closing costs, taxes, and any existing mortgage payoff.

In addition to the commission, there are other costs such as:

1. Marketing Fees: Costs for advertising your property (online listings, brochures, professional photography, signage) can add up, with some campaigns costing thousands of dollars.

2. Legal/Conveyancing Fees: You’ll need to hire a solicitor or conveyancer to handle the legal paperwork, and their fees can vary but generally range from $500 to $2,000.

3. Capital Gains Tax: If the property is an investment or not your primary residence, you may be subject to capital gains tax (CGT) on any profit made from the sale. However, if it’s your primary home, you may be exempt from CGT under the main residence exemption.

4. Repairs and Staging: You may need to invest in repairs or property styling to make your home more appealing to potential buyers

5. Disbursements: These include costs for title searches, discharge of mortgage fees, and other administrative expenses.

6. Settlement Fees: Costs involved in the final settlement process, such as the settlement agent’s fees and any outstanding bills or taxes that need to be paid at closing.

Begin with necessary repairs, such as fixing leaks, repainting scuffed walls, and replacing outdated fixtures. Deep cleaning the entire home, including carpets, windows, and appliances, can make a big difference.

Consider staging the property to help potential buyers envision themselves living there; this might include decluttering, rearranging furniture, and adding fresh touches like plants or artwork. Boost curb appeal by maintaining the lawn, painting the front door, and tidying the exterior.

A professional photographer can capture the home at its best for online listings. Finally, pricing the home competitively based on a market analysis from a local agent can help attract more buyers, ultimately driving up demand and your sale price.

Selling with a real estate agent in Australia offers several key benefits. Agents have local market expertise, allowing them to price your home competitively and attract the right buyers. They manage all aspects of the sale, including marketing, negotiations, and handling paperwork, saving you time and stress.

With access to professional networks and resources, agents can promote your property more effectively through listings, open homes, and their own buyer databases. Additionally, their negotiation skills can help secure the best possible price, often covering their commission costs and more. Overall, a skilled agent maximises your property's potential and ensures a smoother, more efficient sales process.